In 2014, I transformed my career. With more than two decades spent in large corporate and agency environments, it was time to launch my own business as a communications consultant and freelance writer. It was an exciting shock to the system that opened the door to an incredible new life.
With the loss of a long-term corporate position under my belt, I admit I was feeling a bit shaky in the beginning. So my first step was to seek an external perspective. I worked with branding and career coach guru, Robin Fisher Roffer in Santa Fe, NM, who helped me authentically redefine my professional and personal brand. During a two-day, private workshop, she led me through a process to envision and articulate what I wanted most in my next career chapter. It was a fun — and sometimes tearful — exercise in self discovery (or rediscovery). It’s an experience I highly recommend, and worth the personal investment.
With Robin’s guidance, I was able to better articulate my professional brand: As a corporate reputation builder and protector, I’m a bold storyteller with a mission is to bring forth the truth and vigorously defend it with honor. My personal vision is to create a life where I can be generous with love, money and time.
Award-Winning Corporate Reputation Builder and Protector
A storyteller through and through, I earned a BA in Journalism with an emphasis in news editorial from Texas Tech University. But if you’d asked me 25 years ago what I’d be doing now, I never would have said a freelance consultant. I wanted to be an investigative journalist (or a romance novelist, but shhhh). Then in the midst of J-school on my way to becoming a hard-hitting reporter, I found I struggled to write negative things about people or companies. That’s not a helpful quality for an investigative journalist. I had to tell the truth, but in a positive way.
It was clear back then that my writing talents are best served in reputational communications — finding the pivotal narrative for companies and institutions that resonates with their stakeholders, especially during times of crisis and change.
My Background and Experience
Throughout my career, I’ve worked hard to build relationships, protect company reputations, identify and connect with target audiences through traditional and social channels with strong and authentic writing and bold storytelling.
I served as director of corporate communications at Mattel, the world’s largest toy maker, for more than 12 years. My work in support of Mattel’s global citizenship and corporate responsibility initiatives, specifically related to overseas manufacturing and philanthropy, is highlighted by the production of four citizenship reports and more than 50 videos, as well as numerous media placements, such as the New York Times and CNBC. Underscoring this work, I drove internal and external communications surrounding the company’s high-profile voluntary toy recalls in 2007, a crisis response PR case study that has won numerous awards and garnered positive recognition not only with media, but also across industries.
An Exciting New Focus
Strong relationships paved the way to my new chapter. Today, I work with some of the world’s most well-known brands, from tech and automotive leaders like Cisco, Symantec, Hewlett Packard Enterprise and Toyota to values-based academic institutions like California Lutheran University.
From tech and toys to crisis communications, corporate responsibility and supply chain leadership, I provide strategic communications, writing support and thoughtful counsel that helps protect and build brand reputation and engage stakeholders. I specialize in the following areas:
- Storytelling, corporate narrative development and writing
- Issues management, emergency preparedness and crisis communications
- Recall, litigation and product integrity communications
- C-suite and executive communications and speech writing
- Employee engagement strategy and tactical plans
- Media, community and stakeholder relations
- Media training and executive preparedness
- Change management communications
- Corporate reports: Annual, CSR and Philanthropy
- External recognition programs
Awards and Recognition
My work and contributions have been recognized by industry, media and academia:
- 2013 Outstanding Alumna – Texas Tech University, College of Media & Communication
- 2008 PR News – (finalist) Spokesperson of the Year
- 2008 Silver Sabre Award – (winner) Crisis Communications
- 2008 PRSA Prism Awards – (winner) Crisis Communications; WSJ Op-Ed
- 2008 PRSA Prism Awards – (finalist) Speech Writing, External Website, Newsletter
- 2008 Platinum PR Awards – (finalist) Crisis Communications
- 2008 Platinum PR Award – (finalist) Wall Street Journal Op-Ed
- 2000 Four PRSA PRism Awards, two Awards of Excellence
I’ve had the great fortune to be a guest lecturer on the topic of crisis communications at a number of universities and industry events, including:
- UCLA Anderson School of Business Management
- UCLA program for International Communications
- Golden Gate University in San Francisco
- University of Southern California
- Texas Tech University
- Various conference and industry presentations on corporate and crisis communications
So that brings you up to speed! Eventually, I’d love to teach a university class on crisis communications and stakeholder engagement in the digital world, or even write a book or two (the world can never have enough historical romance novels).
I can’t wait to see what the next chapter brings! Contact me here.